Question 1

What is Exelbid?

Accepted Answer

Exelbid is an Ad Exchange platform that connects advertisers (DSP) and publishers in real-time competitive bidding (RTB). Across Mobile, DOOH, and CTV channels, advertisers can run efficient campaigns and publishers can maximize inventory revenue.

Question 2

How is Exelbid different from an Ad Network or SSP?

Accepted Answer

Exelbid integrates the functions of traditional Ad Networks and SSPs into one platform. It directly connects publishers and DSPs, and also integrates with buyers (DSPs/networks) for more transparent and efficient ad trading.

Question 3

Will revenue increase by using Exelbid?

Accepted Answer

Yes. Through RTB real-time competitive bidding, mediation, PMP and various other methods, Exelbid maximizes publisher inventory revenue. In practice, partner eCPM has improved by an average of 300%+.

Question 4

How do I get started?

Accepted Answer

Contact us through the partnership inquiry form. After reviewing your eligibility, we'll provide an onboarding plan. The integration process follows: inquiry → pre-survey → review → contract → admin account creation → testing → live.

Question 5

Can agencies use Exelbid?

Accepted Answer

Yes. Agencies authorized by publishers can use Exelbid. Advertisers can integrate via partner DSPs.

Question 6

What's the difference between Direct and Exchange?

Accepted Answer

Direct is where you run your own campaigns without additional fees, while Exchange is RTB-based trading with partner DSPs. Both can be combined to maximize revenue.

Question 7

I lost my ID or password.

Accepted Answer

For lost IDs, contact exelbid@motiv-i.com. Passwords can be reset using the email registered at sign-up.

Question 8

How do I cancel my account?

Accepted Answer

Submit a cancellation request to your account manager and it will be processed.

Question 9

What ad formats are supported?

Accepted Answer

We support banner (full-screen/strip), native, video (full-screen, in-stream, out-stream, native video), and CTV. All channels including mobile apps, mobile web, PC, and Smart TV are supported.

Question 10

What deal types are available?

Accepted Answer

We support 4 deal types: Open Auction (automatic RTB bidding), Private Auction (restricted advertiser competition), Preferred Deal (1:1 priority price negotiation), and Guaranteed Deal (100% guaranteed volume and price).

Question 11

How does PMP work?

Accepted Answer

PMP secures priority bidding rights for a specific placement at a premium CPM for one month. Contact your dedicated manager with the desired placement info for detailed terms.

Question 12

How do I purchase CTV inventory?

Accepted Answer

CTV inventory purchase requires prior integration. Purchase methods may vary by publisher, so please contact your dedicated manager for details.

Question 13

Can I purchase DOOH inventory?

Accepted Answer

Yes. You can purchase DOOH inventory without additional development. Contact your dedicated manager for details.

Question 14

How do I measure campaign performance?

Accepted Answer

You can check impressions, clicks, CTR, CPC, and more on the real-time dashboard. Stats are reflected within 30 minutes and API integration is also supported.

Question 15

I have an app but don't know anything about monetization.

Accepted Answer

Don't worry. Exelbid provides a dedicated manager for app publishers. We analyze your app's characteristics and traffic, and co-design everything from optimal ad inventory planning to integration and monetization strategy. We support you from start to finish — feel free to reach out.

Question 16

Is web monetization supported?

Accepted Answer

Yes. Website ad inventory can also be monetized through Exelbid. A dedicated manager will analyze your website's characteristics and traffic, and co-design from optimal ad inventory planning to integration and monetization strategy.

Question 17

What integration methods are supported?

Accepted Answer

We support SDK, API, and Ad Tag methods. Basic developer guide documentation and a dedicated developer are provided.

Question 18

Is RTB integration supported?

Accepted Answer

Yes, RTB integration is supported. Based on the oRTB 2.5 spec, custom processing is also available upon publisher request.

Question 19

Can I get help planning ad placements?

Accepted Answer

Yes. A dedicated manager co-designs the optimal ad inventory considering your app's UI/UX. We propose monetization solutions that don't compromise the brand experience.

Question 20

What is the integration process?

Accepted Answer

The process is: inquiry → pre-survey → eligibility review → contract signing → admin account creation → integration testing → live trading. A dedicated manager supports you throughout the entire process.

Question 21

How do I register my app?

Accepted Answer

After signing up for an admin account, follow the provided user guide to register your app. Contact your dedicated manager for any questions.

Question 22

Can I use multiple ad SDKs simultaneously?

Accepted Answer

Yes. Many apps use multiple SDKs simultaneously for revenue optimization. Exelbid supports mediation with global networks including Google and Facebook.

Question 23

How do I resolve low Fill-Rate?

Accepted Answer

We aim for Fill-Rate 99% through a 3-way competitive bidding structure: own DSP + 20+ partner DSPs + mediation. Your dedicated manager will help find optimization solutions such as network weight rebalancing.

Question 24

Can I apply Coupang CPS ads?

Accepted Answer

Yes. Exelbid is affiliated with Coupang CPS. Contact your dedicated manager for detailed application instructions.

Question 25

Can I block unwanted ads?

Accepted Answer

Yes. You can block ads by category and domain in the provided admin panel. However, excessive blocking may lead to Fill-Rate reduction.

Question 26

Can I register multiple line items for one placement?

Accepted Answer

Registration is possible, but only the line item with the highest bid price will be shown in actual impressions.

Question 27

How is settlement processed?

Accepted Answer

Invoice amounts can be confirmed on the dashboard in early the month following the settlement period. Settlement cycle and method are negotiated at the time of contract.

Question 28

What is Mediation?

Accepted Answer

Mediation is a system that integrates multiple ad networks and automatically selects the optimal ad to maximize revenue. Think of it as a function that, when showing ads in an app, selects in real-time the ad from multiple networks (AdMob, AdFit, Facebook, etc.) that offers the highest revenue.

Question 29

Is Exelbid IAB compliant?

Accepted Answer

Yes. Exelbid fully complies with GDPR, COPPA, and IAB Tech Lab standards. SDK-based direct traffic supply pre-filters fraudulent traffic (bots).

Question 30

How are invalid clicks/impressions handled?

Accepted Answer

Our proprietary prevention algorithm filters repeated abnormal activity from admin statistics. The landing page is normally displayed to users but is not counted in statistics.

Question 31

What is Fill Rate?

Accepted Answer

The ratio of paid ad impressions to total ad requests. For example, if 99 out of 100 requests are filled with ads, the Fill Rate is 99%. Higher is better for revenue.

Question 32

What is eCPM?

Accepted Answer

Expected CPM — estimated revenue per 1,000 impressions. Formula: (revenue × 1,000) ÷ impressions. Used as a publisher profitability metric.

Question 33

What is GDPR?

Accepted Answer

The EU's General Data Protection Regulation. It's a law that strengthens consumer data protection and applies to all EU member states. Exelbid fully complies with GDPR.

Question 34

What is COPPA?

Accepted Answer

The US Children's Online Privacy Protection Act. It requires parental consent for collecting online personal information from children under 13.

Question 35

What is Timeout?

Accepted Answer

The maximum time an ad server waits for a response. If no response is received within this time, the ad request is treated as failed. Appropriate Timeout settings affect Fill Rate.

Question 36

What is Native Ad?

Accepted Answer

An ad format that naturally blends into the app/web content style. Icon, title, image, description, and CTA button can be combined in custom configurations, and video creatives can also be used.

Question 37

What is QPS?

Accepted Answer

Queries Per Second — the number of ad requests per second. Used in real-time bidding (RTB) environments as a metric representing the ad server's processing capacity.

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